Dubizzle Group has revealed that it has bought out Property Monitor, a major real estate market intelligence firm in the United Arab Emirates, on Tuesday. The announcement comes as the nation’s largest online advertisement platform is seen in the league of the big players are expected to go public and float shares on the stock market in 2025.
According to Century Financial, after seeing rapid growth, Dubizzle might be able tap into investor interest in online marketplaces, this is in line with the United Arab Emirate’s push for tech-driven stock market listings. The IPO is expected to be $500 million to $1 billion. The company is set to recruit Rothschild & Co. for the possible listing in Dubai or Abu Dhabi, as per the media buzz.
The acquisition of Property Monitor solidifies and consolodates Dubizzle Group’s leadership in real estate advertisements and technology via a portfolio of market-leading brands, the big names under their belt include the likes of Bayut and their namesake Dubizzle.
Integrating Property Monitor into the wide Dubizzle Group’s real estate choices enhances the value that it offers for marketers like Nouba Real Estate and developers by delivering a much better and data-filled user experience.
As one of the leading market intelligence firms in the United Arab Emirates, Property Monitor enables major industry players to make data-driven decisions through PMiQ, its SaaS-based platform, and various things including APIs integration, market intelligence and computer powered valuations.
With a star studded client base which includes the United Arab Emirate’s leading real estate marketing companies and developers, it has establshed itself as a keyl tool within the United Arab Emirates real estate for property data, analytics and insights. Dubizzle Group plans to enhance Property Monitor’s product suite by incorporating demand-side data, creating avenues for deeper client engagement.
Property Monitor managed to hit a revenue Compounded Annual Growth Rate of 55 percent per year from 2022 till last year that is 2024 and gets more than 7,700 regular users every month. The user base is primarily made up of real estate companies and property developers.
“We are delighted to welcome Property Monitor to the Dubizzle Group real estate portfolio. As a trusted and respected brand in the UAE, Property Monitor complements our market-leading platforms Bayut and dubizzle. This acquisition unlocks new opportunities to enhance the value that Bayut and dubizzle deliver to real estate agents and developers, while reinforcing Dubizzle Group’s position as a leading destination for real estate classifieds in the UAE. It also reflects our broader strategy of targeted acquisitions that strengthen our ability to deliver an exceptional user experience across the region’s real estate and automotive sectors,” stated Haider Ali Khan, CEO of Dubizzle Group – UAE.
The announcement marks Dubizzle Group’s third purchase in the past two years, building on continued growth in the digital marketplace business in the Middle East and North Africa region region. In 2024, Dubizzle Group bought Hatla2ee, a leading marketplace in Egypt for both second hand and new cars. The Group also purchased Drive Arabia, a leading name in the world of automotive news, reviews along with car comparisons in the Gulf region to broaden its options for car buyers and the advertising capability for vehicle manufacturers.
The purchasing of Property Monitor shows Dubizzle Group’s strategic approach to M&A—targeting related businesses in the MENA area that strengthen the Group’s status within the real estate and automobile industry ecosystem, improve the overall product offering and improve the experience for buyers and clients.
Dubizzle Group’s flagship businesses — dubizzle and Bayut — are market champions across the United Arab Emirates, Saudi Arabia, along with Egypt, with a strong presence in lots of other Middle Eastern countries. With more than 47 million monthly hits and 15 million or users every month, Dubizzle Group’s companies are the region’s go-to places for online classifieds.
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